Total Barrier Protection Creative Campaign

(http://www.tbpskincare.info/)
Recommend
  • Facebook
  • Twitter
  • Google +
  • LinkedIN
  • Pinterest
Share
Tagged in
Leave a reply

Description
BRIEF:

Get Creative Marketing (GCM) were commissioned by Medicareplus International (MCP) to consult, design and develop a brand new global creative campaign for their flagship Medi Derma Skin Protection Range (http://www.tbpskincare.info/).

The brief included:

  • Strategic Marketing Plan
  • Create Campaign Imagery
  • Create CGI Product Renders
  • Develop Product Information Website
  • Develop Sales Team Materials

RESULT:

Firstly GMC conducted an in depth review of the current market, competitors and product range to aid the development of the TBP Strategic Marketing Plan that defined the direction of the Medi Derma Skin Protection Range. GCM then created TBP Creative Campaign Imagery, Medi Heroes vs the Irritants, and the Product CGI Imagery to develop 5 Campaign Images that would be used across all marketing materials.

Once signed off, GCM successfully designed, built and launched an engaging product information website for TBP (http://www.tbpskincare.info/). The website is a pivotal tool for the next phase of growth for MCP, it not only increases brand engagement, market perception and professionalism with new and existing customers but it also allows their TBP products to marketed internationally.

Finally, GCM created the promotional material required to support the UK Sales Team sales effort.


KEY ROLE & RESPONSIBILITIES

  • Project Management
  • Product CGI Rendering
  • Creative Campaign Imagery
  • Product Information Website Development
  • Sales Materials