Beier Drawtex Healthcare Global Marketing Consultancy

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Description
BRIEF: Get Creative Marketing (GCM) were commissioned by Beier Drawtex Healthcare (BDH) to provide 6 month Marketing consultancy in South Africa to establish global distribution networks and revamp the brand of their flagship product, Drawtex and put in place global marketing and educational materials to support their growing network of international distributors.
RESULT: GCM conducted a full market audit that outlined the current global wound care market environment, opportunity and operational activities required to successfully launch Drawtex in global markets. The outcome of this plan was the creation of Global Distributor Toolkit, including but not limited to: Global Brand Guidelines,  Global Corporate Website with Distributor Portal, Mode of Action imagery, Clinical Publication Matrix.
KEY ROLE & RESPONSIBILITIES
  • Strategic Marketing and Business Planning
  • Website Development
  • Website Design
  • CGI
  • Campaign Imagery
  • Distributor Toolkit